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This digital concept illustration was commissioned by Storyboard London for a Gallagher Premiership Rugby UK ad campaign under the direction of George Belcher. It captures the intense passion and competitive excellence of England's top rugby union league. The visualization evokes the grit and teamwork that define Premiership Rugby's global appeal. Peter's versatility is on full display secure buy-in for this promotional narrative celebrating rugby's physicality, strategy, and community spirit under Gallagher's sponsorship.

COMP FOR GALLAGHER PREMIERSHIP RUGBY CAMPAIGN. STORYBOARD LONDON
The visual captures the intense passion and competitive excellence of England’s top rugby union league.

 

Commissioned by Blue Moon Productions Johannesburg for SASOL's Route Map sustainability initiative, the illustration demonstrates Peter Samuelsson's versitility and creativity. Under the creative direction of Executive Creative Director Lucinda Hooley, it visualises the company's pathway to net-zero emissions by 2050 through coal optimization, green hydrogen transitions, and risk-based product stewardship. Created using Photoshop and Corel Painter for strategic clarity, flexible diagramming, and seamless stakeholder approval, the visualization captures SASOL's science-based approach to reducing environmental impact while sustaining chemical and fuel production excellence.

SASOL ROUTE MAP VISUALISATION. BLUE MOON PRODUCTIONS
Route Map depicting SASOL’s sustainability initiative.

 

This premium marketing campaign rendering was commissioned by VWV Productions for Hansa Pilsener (SAB), South African Breweries' iconic lager brand. The visualization showcases VWV Group's experiential expertise to engage premium beer enthusiasts, foster emotional connection with the brand's quality legacy, and secure buy-in for this upscale lager marketing narrative.

HANSA PILSENER OUTDOOR MARKETING CAMPAIGN. VWV PRODUCTIONS
Rendering for Hansa Pilsener (SAB), South African Breweries’ iconic lager brand.

 

 

Maersk Shipping Line's ad campaign visualises the transformation from ocean shipping to integrated global logistics, and epic journey that has lead the company through stormy waters. The artwork captures Maersk's role in enabling resilient trade pathways across continents, blending investigative storytelling with aspirational innovation.

MAERSK SHIPPING PRINT CAMPAIGN. MIRAN MEDIA
The artwork captures Maersk’s role in enabling resilient trade pathways across continents.

 

 

This photorealistic rendering by Peter Samuelsson was commissioned for Daylong Sunscreen and uses humour to depict Cantabria Labs' premium sun protection formulations. The visualisation captures Daylong's high-SPF effectiveness, elegant packaging, and South African sun safety messaging through sophisticated product and lifestyle moments. Y&R South Africa's advertising expertise delivered innovative creativity and flawless execution to engage health-conscious consumers, foster emotional connection with skin protection, and secure buy-in for this pharmaceutical skincare campaign celebrating dermatologist-recommended sun defense.

DAYLONG PRINT CAMPAIGN RENDERING. YOUNG & RUBICAM
This photorealistic rendering for Daylong Sunscreen uses humour to depict Cantabria Labs’ premium sun protection formulations.

 

 

This strategic healthcare illustration was commissioned by Blue Moon Productions for Discovery Health's Route Map initiative, under the creative direction of Moray McLennan, visualizing the medical aid provider's pathway to integrated wellness through Vitality program evolution, preventative care strategies, and data-driven health outcomes. The visualisation captures Discovery Health's pioneering approach to rewarding healthy lifestyles and sustainable healthcare delivery. Peter Samuelsson's illustration delivered innovative creativity and flawless execution foster emotional connection with wellness goals, and secure buy-in for this forward-thinking medical insurance narrative. charting behavioral economics, member-centric innovation, and South Africa's healthcare future.

DISCOVERY HEALTH WELLNESS ROADMAP ILLUSTRATION. BLUE MOON PRODUCTIONS
Discovery Health’s pioneering approach to rewarding healthy lifestyles and sustainable healthcare delivery.

 

 

This photorealistic print campaign rendering was commissioned by DraftFCB for Klipdrift Brandy's premium advertising, under the creative direction of James Cloete, showcasing South Africa's iconic Cape brandy through sophisticated distillation visuals golden heritage moments, and elegant lifestyle positioning. The illustration utilises digital illustration techniques to best capture the drama of the images.

KLIPDRIFT BRANDY PRINT CAMPAIGN. DRAFTFCB
Showcasing South Africa’s iconic Cape brandy through sophisticated distillation visuals golden heritage moments, and elegant lifestyle positioning.

 

 

An illustration that showcases the versatility of the work of Peter Samuelsson.

BRISBANE WHEEL ILLUSTRATION. NOBULL ADVERTISING
An illustration that showcases the versatility of Peter Samuelsson’s work.

 

 

Coca-Cola global brand illustration VWV Productions Coke campaign

COCA COLA GLOBAL BRAND ILLUSTRATION
Visualising universal moments of refreshment, celebration, and cultural connection. VWV Productions experiencial campaign.

 

 

Pick'nPay David Smith cartoon illustration VWV Productions

PICK N PAY CARTOON ILLUSTRATION
Illustration commissioned by VWV Productions it shows Peters versatility.

 

 

Created using Photoshop and Corel Painter for seamless client approval, the artwork delivered innovative creativity and flawless execution to engage families, foster emotional connection with ocean conservation, and celebrate Durban's world-class marine theme park.

USHAKA MARINE WORLD. DRAFTFCB
Artwork that captures uShaka’s global appeal as a conservation-education-entertainment hub blending marine majesty with adrenaline rushes.