FULL COLOUR STORYBOARDS

GRANTS COGNAC STORYBOARD. JOE PUBLIC ADVERTISING
This vibrant color storyboard visualises a powerful story of a blind filmmaker who directs a movie through trust, friendship, and passion. Set on a dynamic movie set, the charismatic director, known for his cool demeanor and dark sunglasses, leads his team to a triumphant premiere, earning a standing ovation. The reveal of his blindness underscores his reliance on loyal friends, culminating in a celebratory toast with Grants Cognac. Digitally illustrated, the frames capture the brand’s depth and emotional resonance, securing client buy-in for this inspiring campaign.

OPEL MOKKA-E STORYBOARD. MCCANN ERICKSON GERMANY
The Opel Mokka-e “Shut Up and Dance” commercial — an energetic film about freedom, individuality, and sustainable style. The story follows a dynamic young woman who yanks off her headphones, flooding her world with sound and motion. The Mokka-e becomes the pulse of the city — iridescent green, urban chic, and clean energy — as she drives to a concert at the Brandenburg Gate, where the car gets plugged in and powers the scene as she takes the stage and spins the decks to bring the concert to life.

CASTLE MILK STOUT “HERITAGE STORYBOARD. JOE PUBLIC ADVERTISING
This storyboard illustrates a Castle Milk Stout TVC celebrating heritage and identity. The story follows a 35-year-old man drawing inspiration from his African roots to shape his future. Set in a dark Karoo-like environment at night, each scene is individually lit and connected by seamless camera movement. The film features African iconography, Nguni cattle, mirrors, mannequins, and a final tavern scene — all rendered in a stylised, Afrocentric visual language that reflects the brand’s depth and authenticity.

CAPFIN “CLICK CLICK” STORYBOARD. OLA FILMS
Directed by Amy Allais, this storyboard illustrates Capfin’s “Click Click” 30-second TV commercial. The spot opens with the question, “What can Capfin do?” and answers by demonstrating how simple it is to access banking services online. The art direction reflects clarity and ease of use, with a clean look featuring Capfin’s signature orange and blue colour scheme. Visual elements include a keyboard, mouse, phone, and laptop — reinforcing the theme of convenience through technology.

ORIJIN “REMINISCE” STORYBOARD. NET#WORKBBDO
Commissioned for Orijin Alcoholic Beverage, this storyboard visualizses a high-energy Nigerian music video-style TV commercial starring Reminisce, one of Nigeria’s most progressive musical artists. The commercial showcases vibrant cultural scenes — including a triumphant wrestler, drumming circles, dancers, and the Argungu Fishing Festival — all wrapped in Orijin’s distinctive leaf-inspired branding. The piece celebrates the brand’s message: “Live Orijinal. Always.”

CADBURY LUNCH BAR STORYBOARD. OGILVY SOUTH AFRICA
This storyboard visualises the Cadbury Lunch Bar “Skhaftin” commercial. The narrative follows astronaut Nkululeko on launch day, whose mother realises he has forgotten his skhaftin of Lunch Bars. She hurries to the Aerospace facility, delaying the countdown long enough to hand it over. The astronaut bites into a Lunch Bar as the launch begins. The storyboard was digitally illustrated for use in pre-visualisation and concept development.

SIMBA CHIPS “BUS” STORYBOARD. OGILVY SOUTH AFRICA
Produced as part of concept research for Ogilvy South Africa, this storyboard depicts a humorous bus scenario with Simba Chips. The young woman initially misunderstands the older man’s identical packet of chips, later sharing with a trendy young man. The frames were crafted in layers and were used to create an animatic for research purposes, illustrating the campaign message: “Some things are better when you share.”

AMARULA LIQUEUR STORYBOARD. FCB CAPE TOWN
The storyboard shows the journey of Marula fruit through growth, fruiting, harvesting, pressing, maturing and distilling into premium quality Amarula Liqueur. Featuring the African Elephant as a key branding element and a warm, golden palette, the layered frames were digitally crafted and used to create an animatic for research purposes.

HENNESSY “PHOTOGRAPHER” STORYBOARD. JOE PUBLIC UNITED
This storyboard illustrates a photographer working toward his dream of a solo exhibition. The sun is used as a metaphor for his efforts, and the story reveals he is honouring his father, not himself. The storyboard was used to create an animatic for client research and pre-visualisation, showing the narrative arc and emotional payoff of honouring his father.

SAGROTIN “A SOFTER TOUCH” STORYBOARD. MCCANN ERICKSON GERMANY
The campaign emphasises that Sagrotan’s new formula is gentle on the skin, a promise scientifically formulated into every drop. The film shows a woman washing her hands, the soap lather transforming into a friendly rabbit made of bubbles, symbolising softness and care. The storyboard was briefed online and executed in Peter Samuelsson’s Cape Town studio. The storyboard was delivered in layers and edited into an animatic for research purposes.

STEERS STORYBOARD. TBWA/HUNT/LASCARIS
This vibrant color storyboard focuses on beautifully illustrated food images, spotlighting a delicious Steers burger. Digitally crafted, the frames capture the mouthwatering appeal of Steers’ iconic South African fast-food experience, emphasizing bold flavors and culinary craftsmanship. The storyboard highlights the Steers burger’s irresistible allure, appealing to food lovers and reinforcing Steers’ leadership in the fast-food market.

DRAFTFC STORYBOARD – Oreo-Biscuits Treehouse 
This vibrant color storyboard, created by Peter Samuelsson for DraftFCB Johannesburg’s Oreo Biscuits “Treehouse” TV commercial, under Creative Director James Cloete and represented by Art Squad, depicts a father and son sharing Oreo biscuits in a beautiful garden treehouse, capturing a heartwarming moment of connection and joy. Illustrated using Photoshop and Corel Painter on a Wacom Cintiq tablet, the frames evoke Oreo’s playful brand spirit, emphasizing family bonding and the simple pleasure of sharing biscuits. DraftFCB Johannesburg’s creative expertise delivered emotionally resonant visuals and seamless execution, securing client buy-in for this consumer-focused campaign celebrating Oreo’s universal appeal and the magic of togetherness in a whimsical, aspirational setting.

DSTV (MULTICHOICE) STORYBOARD – Made for South Aah 
This vibrant color storyboard, created by Peter Samuelsson for Ogilvy South Africa’s DStv Streama “Made for South Aah” TV commercial, under Creative Director Ernst Lass and represented by Art Squad, celebrates South African culture through dynamic scenes of friends, music, sport, and connection powered by the DStv Streama device. The frames capture DStv’s aspirational energy and MultiChoice’s entertainment leadership. Ogilvy’s innovative storytelling delivered fun, seamless visuals, securing buy-in for this campaign affirming DStv Streama as “Made for South Aah, made for us.”