Black and White and Tone Storyboards

Storyboard by Peter Samuelsson for Porsche "Light and Dark" TV commercial. Illustrated digitally to visualise the dynamic energy and contrast between cutting-edge solar technology and Porsche's electric performance vehicles.

PORSCHE “LIGHT AND DARK” STORYBOARD. DIRECTOR: KIT LYNCH-ROBINSON. HOCKHANT FILMS
A visual journey contrasting light and energy to showcase Porsche’s electric power. View the finished commercial at the following link: https://www.hochkantfilm.de/films/speed-of-light

Friends toasting Castle Lite beers in lively South African gathering, refreshment and camaraderie scene.

CASTLE LITE STORYBOARD. KIM GELDENHUYS. 0307 FILMS.
This dynamic TVC celebrates the beer’s crisp, golden refreshment through infectious South African storytelling

GENESIS CAR. DIRECTOR: KIM GELDENHUYS. 0307 FILMS
‘Nothing Feels Like the First Time’ campaign, celebrating the launch of the brand’s inaugural SUV (GV80). View the finished commercial at: https://www.hochkantfilm.de/films/first-time-4

Storyboard illustration for BMW commercial directed by Frank Todaro from Hochkant Films in Germany, showing a woman driving with her pet fish in a plastic bag surrounded by sharp objects, demonstrating the car’s smooth ride. The fish looks around anxiously at the sharp objects — a cactus, pens, knives, crystals, and golf shoes — that might puncture the bag. Yet the car’s smooth, stable drive keeps it safe as they travel over winding roads. With extensive international experience, storyboard artist Peter Samuelsson was the ideal choice to translate the director’s vision into detailed visual storytelling. Working remotely, Peter first created rough sketches for approval, then completed the final frames digitally. View the finished commercial here: https://www.hochkantfilm.de/films/fish

BMW “FISH” STORYBOARD. DIRECTOR: FRANK TODARO. HOCHKANT FILMS. GERMANY
BMW demonstrates a smooth ride in “Fish” with humour and grace.
View the finished commercial here: https://www.hochkantfilm.de/films/fish

GLO TELEKOM NIGERIA. DIRECTOR: KIM GELDENHUYS. 0307 FILMS
Starring world heavyweight champion Anthony Joshua, the TVC was unveiled to redefine the brand’s communication with themes of strength and opportunity.

Olay skincare, radiant skin transformation in empowering beauty routine scene." Storyboard illustration from Procter & Gamble, produced by Plate Pictures and directed by Jonathan Degueldre. This TVC celebrates Olay's innovative formulas from cleansing and serum application to luminous results, highlighting hydration, wrinkle reduction, and even-toned glow.

OLAY STORYBOARD. DIRECTOR: JOHATHAN DEGUELDRE. PLATE PICTURES
Olay skincare, radiant skin transformation in empowering beauty routine scene

DirectAxis Financial Services' 'Take Advantage of Life's Opportunities' campaign by Publicis Machine advertising agency. Digitally crafted by freelance illustrator Peter Samuelsson with fluid compositions and narrative flow to evoke urgency and hope. Fueling life's bold chapters.

DIRECTAXIS STORYBOARD. PUBLICIS MACHINE
DirectAxis Financial Services’ ‘Take Advantage of Life’s Opportunities’ campaign.

In this innovative TVC, a lone man engages fluidly with an ever-shifting abstract background. The animation style draws from surrealism, with the protagonist's movements (e.g., reaching, leaping) influencing the environment to symbolise control over finances, innovation and growth.

ABSA BANK STORYBOARD. JUPITER DRAWING ROOM ADVERTISING
Innovative TVC shows a lone man engaging fluidly with an ever-shifting abstract background that symbolises control over finances, innovation and growth.

Nigerian dancers in fierce yet joyous Battle of the Year competition, Glo 'Show Yourself' adrenaline-fueled sequence. Storyboard by Peter Samuelsson it shows a high-octane call-to-entry for the Nigerian leg of Battle of the Year. Produced by 0307 and directed by Kim Geldenhuys, this TVC celebrates Nigerians' innate rhythm: dancing through life's milestones with unbridled joy, from births to breakthroughs, while channeling competitive fire to 'show yourself' on stage. The sequence pulses with infectious energy—serious sweat meets celebratory flair—as crews battle for glory, drawing viewers into the adrenaline rush and freedom of expression. Digitally rendered with dynamic moviment, vibrant Lagos street vibes, and motivational overlays to amplify Glo Telecom's spirit of connection.

GLO TELEKOM NIGERIA. DIRECTOR: KIM GELDENHUYS. 0307 FILMS
Glo Telekom Nigeria’s ‘Show Yourself’ campaign, a high-octane call-to-entry for the Nigerian leg of Battle of the Year

Storyboard for FIFA's "Win As One" campaign, a vibrant celebration of football's connective power through dance is narrated by Kylian Mbappe. Shot remotely during global lockdown using iPhones in cities like London, New York, Seoul, Paris, Berlin, LA, and Milan. This panel depicts the climactic sync of international dancers, symbolizing unity amid isolation. As a freelance illustrator, I digitally rendered the dynamic poses, cultural diversity, and rhythmic flow to amplify the ad's inclusive nature. This panel depicts the climactic sync of international dancers, symbolizing unity amid isolation.

FIFA “WIN AS ONE” STORYBOARD. DIRECTOR: TERENCE NEALE
A vibrant celebration of football’s connective power through dance.

Father grinding peppercorns in Piggy Pestle & Mortar gift while son watches, Christmas kitchen prep for turkey dinner. Storyboard for Not On The High Street (NOTHS) UK. Directed by George Belcher at Storyboard London, this festive TVC sequence unfolds in a cozy holiday kitchen.

NOTHS CHRISTMAS STORYBOARD. STORYBOARD LONDON
The storyboard was briefed remotely and executed in Peter’s studio in Cape Town.

Produced by 0307 and directed by Kim Geldenhuys, this Carling Black Label TVC for South African Breweries focuses on social responsibility. As a freelance illustrator, I crafted this digitally to amplify the message with bold contrasts, emotive expressions, and symbolic elements, fostering dialogue on gender-based violence.

CARLING BLACK LABEL STORYBOARD. DIRECTOR: KIM GELDENHUYS. 0307 FILMS
Carling Black Label social responsibility ‘Everyone Has An Excuse’ campaign.

Friends transported from Guinness bar to stormy fishing vessel deck. Directed by Yvonne Hall at Saatchi South Africa and visualised by Peter Samuelsson, the sequence depicts the protagonist sharing an enthralling story in a cozy bar with friends. As the tale unfolds, reality bends, transporting them onto the deck of a heaving fishing vessel amid crashing waves—symbolizing the beer's rich, adventurous spirit.

GUINNESS STOUT “TALES”. SAATCHI SOUTH AFRICA
Friends transported from a Guinness bar to a stormy fishing vessel.

BLACK AND WHITE AND TONE STORYBOARDS