Bringing ideas to life for over 30 years

Advertising | TV Commercials | Event Visualisation

Peter Samuelsson is an accomplished illustrator and storyboard artist with over three decades of experience transforming creative concepts into compelling visual narratives. His work spans global brands, leading agencies, and award-winning directors, helping teams win pitches and bringing campaigns to life with clarity and impact.

Known for his easy-going, collaborative manner and perfectionist’s eye, Peter adapts to each client’s way of working — from loose, concept-driven briefs requiring creative interpretation to highly detailed, tightly art-directed scripts. Whether meeting face-to-face, collaborating online, or working independently, he consistently delivers on time and at the highest standard.

Expertise

Advertising Agency Storyboards & Visuals

Peter’s full-colour storyboards, comps, layouts, and renderings clearly communicate a creative team’s vision — capturing tone, pace, mood, and art direction. Years of experience seeing his frames translated to final TV commercials and print campaigns have honed his ability to produce relevant, high-quality visuals that resonate with clients.

Animatic Storyboards

With a strong background in photography, filming, and editing, Peter creates layered storyboard frames that are both visually engaging and production-ready. His understanding of pacing, movement, and visual structure ensures editors can easily add voiceover, sound, music, and camera movement to produce a polished, accurate preview of the final commercial.

TV Commercial Production

Starting with an in-person or online briefing, Peter works closely with directors to shape and visualise a concept. Using scripts, rough sketches, or full treatments with casting, wardrobe, and location references, he tailors his process to suit timelines, workflows, and the desired level of finish — from a handful of black-and-white key frames to over a hundred detailed frames.

Selected Clients

Advertising Agencies

Ogilvy • BBDO • TBWA • McCann • FCB • Grey Group • Publicis • Joe Public • Accenture Song • DDB • DraftFCB • Jupiter Drawing Room • Lowe Bull • Saatchi & Saatchi • Wunderman Thompson

Film & Production Companies

Hochkant Film • Glo Films • 0307 • Velocity Films • Kalahari Films • Egg Films • Romance Films • Blue Moon • Born in Africa • Farm Films • Gatehouse Commercials • Giant Films • Groundglass • Humanoid • Juice Films • Navigator Films • Triggerfish • Park Pictures • Patriot Films • Bioscope Films • Ola Films • Darling Films, Storyboard London, Chulo Creative Australia.

Brands

Coca-Cola • Apple • Unilever • FNB • ABSA • Standard Bank • Investec • Porsche • BMW • Volkswagen Group • Genesis • Toyota • MTN • Vodacom • Cell C • MultiChoice • Samsung • FIFA • SAB • CoorsMiller • Heineken • Shell • Cadbury • Nando’s • Discovery • Woolworths • Sasol • Allan Gray • Adidas • Gucci • Bosch • Nokia • Savanna • Flying Fish • Distell Group